“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.1”
Part of an effective marketing strategy involves amplifying your position as a leader in your industry. An effective content marketing strategy can engage your customers in a way that informs them and leaves them wanting more. Across various touchpoints, content marketing involves the creation of insightful, interesting and relevant content with the aim of building customer loyalty and increasing opportunities for future business.
- Improves brand awareness and credibility
- Increases your business’s SEO value
- Fuels your social media strategy and creates opportunities for dialogue with existing and potential customers
NJ Advance Media knows content. Depending on your goals and objectives, we can develop a content marketing strategy that includes sponsored articles across platforms and branded content including whitepapers, blogs posts, infographics, website content, press releases, email messages and more.