Targeted, Locally Managed Marketing Fills Office With New Dental Patients

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2017-06-01T14:46:10+00:00

Dr. Howard Babushkin, DDS purchased an existing dental practice, in Montclair, NJ. Dr. Babushkin was prepared for typical transition turnover of patients and he was ready to deploy a marketing plan to reach new patients. He understood the power of a well-developed and mobile optimized website, which was a great start. [...]

Social Media Targeting Drives Awareness and Sales

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2017-06-01T14:46:10+00:00

A limited-assortment supermarket chain launched a new e-commerce website to entice individuals and small businesses to try something new: have groceries delivered directly to their doorstep. With an initial target audience of Women 25-54, the primary household grocery shopper, their goal was to build brand awareness of the new online shopping service and drive orders. [...]

Search & Mobile Optimization – Help Airport Parking Business Take Off

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2017-06-01T14:46:10+00:00

An airport parking company endeavored to set themselves apart from the plethora of other parking options surrounding Newark Liberty Airport. They utlilized a digital display campaign to boost their brand awareness and managed a Search Engine Marketing campaign internally. NJ Advance Media’s digital experts helped audit their SEM results and found 3 key issues: static [...]

Video, Social & Email Connect Desire With Action

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2017-11-28T14:00:44+00:00

An educational facility, specializing in medical assistant and nursing career training, wanted to expand their digital presence in order to increase enrollment in their South Jersey/Philadelphia area locations. Their ultimate goal was to generate more phone calls from prospective new students. Conveying information about their programs and making an emotional connection with prospects was an [...]

Search + Social Deliver EYE-Opening Results

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2017-06-01T14:46:10+00:00

A prominent cosmetic surgeon specializing in Blepharoplasty or eyelid surgery, was a big believer in Word-of-Mouth. Yet, he reached out to NJ Advance Media for help with promoting his business. The doctor was focused on drawing more patients to his office locations in New Jersey, Manhattan and Staten Island, as well as generating greater awareness [...]

Search with Responsive Design Work Hand In Hand

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2017-06-01T14:46:10+00:00

A full service insurance company, wanted to increase it’s inbound calls and form completions derived from their desktop and mobile web platforms. A Search Engine Marketing (SEM) campaign was in place, but their website was not optimized to effectively service the mobile traffic they were receiving. The company experienced a very high bounce rate among [...]

Targeted Digital Strategy Drives Increase in Student Registrations

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2017-06-01T14:46:10+00:00

An Arthur Murray Dance Studio franchise in New Jersey was experiencing low search visibility in their expanding market. The center was looking for more student registrations and inquiries. They realized they could be missing hundreds of potential leads in the local area. Their website was also not mobile-friendly. Arthur Murray sought NJ Advance Media, to [...]

Targeted Video Builds on Audience Interest

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2017-06-01T14:46:10+00:00

Monk’s Home Improvements, renowned in their market as a premier home painting service, sought to expand business in the areas of kitchen and bathroom remodeling. While their marketing program was heavily focused in one medium, their marketing coordinator recognized the need to diversify the strategy to help the company achieve its goal of driving a [...]