Social Media Targeting Drives Awareness and Sales

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2017-06-01T14:46:10+00:00

A limited-assortment supermarket chain launched a new e-commerce website to entice individuals and small businesses to try something new: have groceries delivered directly to their doorstep. With an initial target audience of Women 25-54, the primary household grocery shopper, their goal was to build brand awareness of the new online shopping service and drive orders. [...]

Video, Social & Email Connect Desire With Action

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2017-11-28T14:00:44+00:00

An educational facility, specializing in medical assistant and nursing career training, wanted to expand their digital presence in order to increase enrollment in their South Jersey/Philadelphia area locations. Their ultimate goal was to generate more phone calls from prospective new students. Conveying information about their programs and making an emotional connection with prospects was an [...]

Search + Social Deliver EYE-Opening Results

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2017-06-01T14:46:10+00:00

A prominent cosmetic surgeon specializing in Blepharoplasty or eyelid surgery, was a big believer in Word-of-Mouth. Yet, he reached out to NJ Advance Media for help with promoting his business. The doctor was focused on drawing more patients to his office locations in New Jersey, Manhattan and Staten Island, as well as generating greater awareness [...]