April 21 is soon approaching. Is your site mobile friendly?

April 21 is soon approaching. Is your site mobile friendly?

smartphone-BWWith Google’s mobile algorithm update coming April 21st, your website’s mobile compatability is more crucial than ever. The algorithm update is said to significantly affect organic rankings for those sites who provide users with a negative mobile experience. Make sure you are educated and understand the critical importance of a mobile friendly site.

Audiences are shifting to mobile and ad dollars are following.

According to eMarketer, mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. Mobile will also represent 70% of the total US search audience this year. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend. See more at eMarketer.

Are you ready? Here’s a quick and easy tool to make sure your website is. Take the test.

Have questions, we’re always here to help. Give us a shout.

By | 2017-06-01T14:46:10+00:00 April 10th, 2015|

About the Author:

Bill is Director, SEO/SEM/SMO for NJ Advance Media. He strategically partners with our clients and digital teams to provide targeted and effective solutions for online branding, visibility and conversion. Bill has over 13 years of experience in media, digital marketing and data analytics. Bill can be reached at wcooke@njadvancemedia.com