As expressed in NJ Advance Media’s, Opening Up New Jersey whitepaper, as restrictions start to ease, you should ramp up your marketing as well. But, don’t default back to pre-pandemic messaging. Strategize with your marketing experts to understand what your customers need right now and what will motivate and engage them. Showcase what you are doing differently to keep customers safe – curbside, e-commerce, cleaning policies and limitations on store capacity. Will you have shopping times reserved for at-risk segments?
Earning the trust of your customers will be the most important factor to getting them back to your store, restaurant, medical practice, church or gym.
With this in-mind, NJ Advance Media is introducing content focused packages offering businesses the ability to promote their convenience and confidence factors while positioning themselves as thought-leaders in their community with speed-to-market solutions.
At investment levels to meet your budget, three packages are available, all of which include:
- Blog posts
- Sponsored content articles with impressions on NJ.com and/or lehighvalleylive.com
- Social media promotion
- Sponsored content ads in NJ Advance Media’s affiliated newspapers