SUMMARY:

Father Wants Us Dead, NJ Advance Media’s examination of the 1971 John List murders and their legacy, was the culmination of a year-long effort.

Reporters Rebecca Everett and Jessica Remo reached out to more than 100 people associated with the case and interviewed nearly 50 of them. They also pored over hundreds of pages of documents obtained from the FBI, police and prosecutors.

The result is this award-winning, nine-episode serial podcast, as well as a 15,000-word investigative retrospective into the depraved crime published in The Star-Ledger newspaper and on NJ.com in December 2021.

DELIVERABLES:

A series of digital display, social media, and print advertising as well as a bespoke website.

THE CREATIVE

Below is a selection of display, social, and print advertising from multiple campaigns, as well as the website.

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DISPLAY

PRINT

WEBSITE

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Social campaign outperformed Travel & Hospitality average benchmarks by 260% by achieving a a click thru rate of 3.24%

Sponsor Content performed 22% above the Food/Drink industry average click thru rate

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