THE CHALLENGE
A home gutter installer had done it all – print, digital, broadcast, etc. Each of these solutions had worked to an extent, but the client was disappointed with relatively inefficient campaigns and wanted more cost-effective and measurable lead generation. Many homeowners are familiar with gutter guard systems, they simply don’t know which one to choose. Our team stepped-up with a comprehensive campaign designed to engage and educate the target audience.
Goals
- Educate the markets and set the client as a thought leader
- Focus the marketing channels and increase qualified leads
THE STRATEGY
Utilizing a diverse combination of solutions across the customer purchase funnel, the team built a marketing plan consisting of sponsored content, print, targeted online display and social media, targeting prospects for the client and driving qualified leads and measurable results.
THE RESULTS
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From the launch of the campaign in June through the end of September 2017, the campaign drove 179 unique, qualified phone calls from print alone.
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During the same time period, the client’s web traffic exploded, drawing in over 2,900 sessions and just under 2,500 new visitors.