THE CHALLENGE
A new construction luxury apartment building sought to fill 96 apartments over a 12-month period. With the burgeoning downtown area and the growth of luxury real estate, the client needed to grab prospects’ attention and demonstrate the quality of their offerings over others.
Goals
- Develop brand awareness
- Generate leads
- Fill vacancies with qualified tenants
THE STRATEGY
To promote this new building, the first tactic was to create and launch a conversion-focused responsive website that would illustrate the benefits and convenience of the property.
Next, our digital experts worked to drive traffic using a strategically targeted Search Engine Marketing campaign along with retargeting website visitors on the display network. A digital display campaign stimulated brand awareness.
THE RESULTS
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Website and campaign produced 1,362 phone calls and 1,266 website leads.
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98% of vacancies were filled within 6 months
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The campaign shifted into maintenance mode 6 months ahead of schedule.
TESTIMONIAL
“The quality and volume of leads that NJ Advance Media’s digital campaign delivered allowed me to be as selective as I wanted to be during the leasing process.”
-Agency Owner