Influencing the Patient Journey:
Healthcare Website and SEO Checkup
2022 will continue to be a challenging year for healthcare systems and practices. The patient journey has changed since the pandemic and healthcare marketing tactics must evolve to keep pace with consumer expectations.
Scott Baker, Sr. Director of Digital Ad Operations, shared tactics and actionable insights to increase your website’s online presence and better connect with consumers as they seek answers throughout their healthcare journey.
This sessions covers:
- Today’s healthcare consumer journey
- Assessing the health of your website
- Tactics for improving visibility
- Improving onsite visitor engagement and satisfaction
- Offsite factors to build online trust
AVAILABLE ON DEMAND
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About the Presenter
Scott Baker is Sr. Director of Digital Ad Operations with 20 years’ experience in digital marketing. Scott specializes in strategizing the most efficient multi-media marketing approach with advertising partners across the state of New Jersey, the Lehigh Valley and Staten Island. When not at work, you can find Scott in the kitchen as he is an accomplished chef, and also a proud father of 2 talented daughters.
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