Influencing the Patient Journey:
Healthcare Website and SEO Checkup
2022 will continue to be a challenging year for healthcare systems and practices. The patient journey has changed since the pandemic and healthcare marketing tactics must evolve to keep pace with consumer expectations.
Scott Baker, Sr. Director of Digital Ad Operations, will share tactics and actionable insights to increase your website’s online presence and better connect with consumers as they seek answers throughout their healthcare journey.
Register now for this informative webinar.
Available to watch on demand.
In this session, we will discuss:
- Today’s healthcare consumer journey
- Assessing the health of your website
- Tactics for improving visibility
- Improving onsite visitor engagement and satisfaction
- Offsite factors to build online trust
About our Presenter
Scott Baker
Scott Baker is Sr. Director of Digital Ad Operations with 20 years’ experience in digital marketing. Scott specializes in strategizing the most efficient multi-media marketing approach with advertising partners across the state of New Jersey, the Lehigh Valley and Staten Island. When not at work, you can find Scott in the kitchen as he is an accomplished chef, and also a proud father of 2 talented daughters.
We are extension of your marketing team
Hands on attention | Premium technology | Certified digital experts
NJ Advance Media, Lehighvalleylive and Staten Island Media Group are part of Advance Local, a leading national media company that includes 11 news and information websites. We engage millions of people through quality journalism both in print and online. Our properties are affiliated with such leading publications including The Star-Ledger, Times of Trenton, South Jersey Times, NJ.com & JerseysBest.com (NJ); The Express-Times and Lehighvalleylive.com (PA); Staten Island Advance and SILive.com (NY). We use our deep connections with this audience to help local businesses reach new consumers through a wide array of targeted print and digital solutions.