The Search & Information Industry Association (SIINDA) awarded MatchCraft, creator of the leading digital ad platform, AdVantageTM two Platinum Industry Excellence Awards at their annual media conference in Dubrovnik, Croatia in October 2018.  The SIINDA conference is Europe’s most prestigious local search event.

MatchCraft, which is owned by Advance, is the platform provider for NJ Advance Media’s search engine marketing (SEM) solution. MatchCraft provides a best-in-class marketing platform that enables companies to successfully manage campaigns of all sizes for their advertisers.  Bill Cooke, Vice President of Product Development for NJ Advance Media acknowledges “MatchCraft continues to lead the way in developing innovative technologies and campaign platforms that allow our NJ Advance Media team to deliver the strongest return on investment and market share growth for our clients.” 

This is MatchCraft’s third time being recognized by the SIINDA. For this year’s conference, the Platinum level is a new, higher award category, created in part because MatchCraft’s products are deserving of acknowledgment higher than Gold.

SIINDA’s Industry Excellence Awards honor member companies that have proven to be innovative, customer-centric and results oriented. The independent judging panel was a mix of media professors and industry experts from across Europe.

MatchCraft’s 2018 PLATINUM Industry Excellence Award Categories:

  • Attribution & Engagement –  For its Customizable Merchant Reporting Dashboard.
  • Sales & Marketing Automation –  For its social offerings, AdVantage Social Connect & AdVantage Social Express.

These awards highlight MatchCraft’s continued dedication towards providing its customers with the best possible products and services. “Having been long-standing SIINDA partners, we understand how valuable their recognition is. As such we are thrilled that our efforts to introduce new ways to help local businesses be successful with marketing solutions have been recognized by SIINDA,” said Sandy Lohr, MatchCraft’s CEO.

MatchCraft recently celebrated its 20th Anniversary.  In May 2018, MatchCraft was honored with the Global Growth Hacker of the Year Award at the annual Bing Partner Summit held in Seattle. “These awards come at a very important time for our company as we celebrate 20 years of excelling in business,” said Lohr. “It is an exciting time for MatchCraft!”

NJ Advance Media can help with your SEM efforts. To learn more, click here or speak with a consultant.


Written by: Michele Hayes, Marketing – NJ Advance Media