We have a deep understanding of the cannabis industry

As a data-driven marketing agency and the publisher of NJ.com’s NJ Cannabis Insider, New Jersey’s leading Cannabis business intelligence report, we have a deep understanding of the Cannabis industry. This includes the complex regulations surrounding Cannabis related marketing. Whether leveraging NJ.com, social platforms or creating content to make your own website more visible, we can guide you through this ever-evolving landscape.

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The data you need.

Tap the power of  NJ Advance Media first and third-party data to pinpoint your most desired audiences on NJ.com and other Advance Local sites in legal cannabis states.

Sample targetable audience segments:

  • Medical marijuana treatment ailments including back pain, arthritis, diabetes, epilepsy, chronic pain and more;
  • People diagnosed with chronic pain: sports injuries migraines, heavy RXfiller;
  • Cancer medication patients;
  • Business audience segments such as legal, technology, finance, agricultural professionals and more;
  • Marijuana news content consumption;
  • and additional custom audience segments tailored for your business.

And, take your marketing offline, leveraging NJ Cannabis Insider Live events.

The channels you need.

Due to regulations, Cannabis advertising opportunities are not widely available. However, NJ Advance Media offers the right channels to get your brand in-front of audiences engaged in the rapidly growing cannabis sector.

  • NJ Cannabis Insider is a premium weekly intelligence report about the politics and business of legalized cannabis in New Jersey unlike anything offered, anywhere. It is filled with original reporting and expert perspectives aimed exclusively at New Jersey cannabis entrepreneurs, lawyers, realtors or other professionals aiming to serve the industry.
  • NJ.com and other Advance Local sites: We have a clear and highly actionable view of the issues our readers care about the most as well as a way to categorize their content consumption into targetable audiences. And we partner with some of the world’s largest data providers. Taken together, that wealth of information can give you the edge you need to better understand your customers, anticipate and respond to changing markets, and target new audiences, who will be your customers of tomorrow on NJ.com and other Advance Local sites.
  • NJ Cannabis Insider Live events: NJ Cannabis Insider hosts large and small scale events. Attendees engage face to face with industry professionals digging deeper into the issues and stories at the forefront of NJ Cannabis Insider’s coverage. Sponsors have the opportunity to build brand awareness, drive leads and leverage their sponsorship affiliation through a fully integrated marketing program, including event activation and media.

For more information on how to grow your cannabis business contact Chris Allen at callen@njadvancemedia.com, call  862-754-5041 or download our Cannabis Marketing Media Kit.


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