It is no secret that audiences are more fragmented than ever and digital continues to show explosive growth across desktop and mobile platforms. In February 2014, Nielsen reported that Americans own an average of four digital devices resulting in connectivity with screens throughout the day and engagement with media content for more than 60 hours a week.
To leverage this growth, NJ Advance Media’s approach integrates first- and third-party data, search, social media, content marketing, video, mobile, display and a continuous optimization cycle to help you find your best audience. Our first-party data is powerful.
We create detailed profiles that capture audience interest, shopping intent and demographic and lifestyle data.
Custom solutions result in delivering the right message, at the right time, to the right audience – on whatever device, screen or publication your audiences are using at the moments that matters most. We do this through:
- Flexible buying and targeting options across all platforms.
- Creative opportunities that help advertisers stand out from their competition.
- Efficient campaign planning on multiple sites through one trusted and local source.