It’s Not Just the Numbers—It’s Listening to What They Tell You

From the moment you launch your marketing campaign, consumers generate valuable data: What they like, what they don’t, and whether they’re taking the actions you seek. Using a process known as attribution, our data specialists can help you focus on what works best, deepening engagements and driving more quality conversions.

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Tracking and Optimizing at Every Phase
Some analytics models focus almost exclusively on what happens at the point of purchase—the “last click.” Yet that’s just the tail end of an extended customer journey.

True optimization involves close analysis of every phase. From the moment a potential customer becomes aware of your brand, we can review impressions, visibility, clicks, and engagement to determine what’s creating “lift.” Then, we can adjust your strategy as needed to help ensure that the customer journey leads to your door.

Retargeting
When someone visits your site without buying, don’t let that valuable prospect slip away. “Retarget” them with strategic advertising to keep your brand top of mind. Then, leveraging strategies in paid search, display, social leads and more, we can help attract them back to you when ready to make a purchase.

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A Northeast Ohio Honda dealer wanted to implement a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead providers.

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A limited-assortment supermarket chain launched a new e-commerce website to entice consumers to have groceries delivered directly to their doorstep.

TARGETED DIGITAL STRATEGY SETS RHYTHM FOR DANCE STUDIO

An Arthur Murray Dance Studio franchise in New Jersey was experiencing low search visibility in their expanding market. They realized they could be missing hundreds of potential leads in the local area.

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