Watching video is the single most performed media activity with digital video consumption having increased 262% in the last 4 years1. In fact, 75% of advertisers claim online video ads were equally or more effective than traditional television ads2. We can integrate in-banner, pre-roll as well as YouTube TrueView video powered by Google into your integrated digital marketing campaigns – we know video.
NJ Advance Media’s comprehensive approach to video includes multiple video platforms leveraging all of our unique, advanced audience targeting sophistication:
In-Banner Video plays inside a display ad for an engaging experience with your business’ branding message, operating across all screens and devices and targeted to refined audience segments. The video, within the ad unit, begins when the user takes an action to play it (rollover, click, tap, etc.) and a host of additional engaging features can be included such as social sharing, survey forms, add to calendar, maps and directions, live RSS feeds and more.
TrueView video ads let great ads stand out, helping you find exactly the audience you want, no matter the device. You can layer additional targeting options such as demographic or geographic filters. TrueView video ads allow you to pay only when viewers choose to watch your ad, rather than when an impression is served. Available across all devices, TrueView lets audiences watch ads they find interesting, and skip ads they find less interesting. Viewers choose ads that are relevant to them, and you reach people who are receptive to your message. As your video count goes up, you know you’re reaching truly engaged viewers.
InStory (“Outstream”) Videos are video ad units that are unaccompanied by publisher video content. They are designed to be 100% viewable video impressions, not tied to views of NJ.com’s video content. They are delivered with the content of NJ.com’s article pages and are delivered across desktop, tablet and smartphone.
1 eMarketer April 2015
2 invesp The State of Online Video Advertising – Statistics And Trends