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Healthcare Content Marketing:

Developing a Successful Strategy

Content Marketing is a powerful tool for communicating brand identity and engaging with patients at every stage of the healthcare journey.

Kim Alvarez, vice president of NJ Advance Media, will share how content marketing is a powerful tool for communicating brand identity and engaging with patients at every stage of the healthcare journey.

Register now for this informative webinar.

Thursday, April 28 | 9:30AM

Content Marketing is a powerful tool for communicating brand identity and engaging with patients at every stage of the healthcare journey.

Kim Alvarez, vice president of NJ Advance Media, will share how content marketing is a powerful tool for communicating brand identity and engaging with patients at every stage of the healthcare journey.

In this session, we will discuss:

  • How content marketing can parallel the patient journey
  • Understanding key components to a successful content marketing strategy
  • Developing relevant content to reach your ideal audience
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About our Presenter

Kim Alvarez

Kim Alvarez is an award-winning multimedia advertising expert. She was named a Top 25 Leading Women Brand Builder and an NJ AdClub 40 under 40 MARCOM professional. She, and her highly successful team of marketing consultants provide effective marketing solutions across a wide range of industries. She is an innovative leader with expertise in conceptualizing, developing and launching strategies. As publisher of Jersey’s Best Magazine and Jerseysbest.com, Kim uses her dynamic management style to bring a multifaceted content environment to life. Her creativity and vision drive enriching reader experiences and successful marketing campaigns for advertisers.

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NJ Advance Media, Lehighvalleylive and Staten Island Media Group are part of Advance Local, a leading national media company that includes 11 news and information websites. We engage millions of people through quality journalism both in print and online. Our properties are affiliated with such leading publications including The Star-Ledger, Times of Trenton, South Jersey Times, NJ.com & JerseysBest.com (NJ); The Express-Times and Lehighvalleylive.com (PA); Staten Island Advance and SILive.com (NY). We use our deep connections with this audience to help local businesses reach new consumers through a wide array of targeted print and digital solutions.