SUMMARY:

The Sussex Skylands, New Jersey’s “Great Northwest,” is a four season destination. Sussex County is an oasis of natural beauty located at the northern tip of New Jersey. Less than an hour drive from the bustling streets of New York City, you will find tree lined country roads, meandering trails (including 40 miles of the famous Appalachian Trail), and acres of farmland for “pick your own” harvests.

DELIVERABLES:

Digital display, social

STRATEGY:

The Sussex Skylands campaign used immersive creative to elevate brand recall and inspire action. High-impact digital display units and engaging social brought the region’s natural beauty to life. Visual storytelling encouraged a strong call to action through visitor guide downloads, positioning the Skylands as a must-visit destination close to home.