MatchCraft, creator of the leading digital ad platform, AdVantage™, was awarded the Global Growth Hacker of the Year Award at the annual Bing Partner Summit in Seattle, Washington. MatchCraft was recognized for playing a vital role in shaping the future of search and driving measurable and meaningful results for its clients. This marks the second consecutive year MatchCraft has been honored by Bing.
Receiving the award were MatchCraft’s Sandy Lohr (CEO), Marc Zaks (CRO) and Lan Le (UX Designer) “At MatchCraft our mission is to keep evolving our offerings as the market changes in order to better serve our clients. And so, it is an absolute honor to be recognized again for our continuous efforts” said Sandy Lohr, MatchCraft’s CEO.
Growth Hacking: A process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
MatchCraft, which is owned by Advance, is the platform provider for NJ Advance Media’s search engine marketing (SEM) solution. MatchCraft provides a best-in-class marketing platform that enables companies to successfully manage campaigns of all sizes for their advertisers. Bill Cooke, Vice President of Search for NJ Advance Media acknowledges “MatchCraft continues to lead the way in developing innovative technologies and campaign platforms that allow our NJ Advance Media team to deliver the strongest return on investment and market share growth for our clients.”
The Global Bing Partner Awards aim to honor the individuals and organizations behind the some of the most impactful, innovative, and performance-driven work from Bing Ads’ Partners in North America, Europe, and APAC. “As partners, both Bing and MatchCraft strive to provide the best advertising technology to merchants around the world.” said Sandy Lohr, CEO.
MatchCraft was also honored with the Growth Technology Partner of the Year (North America) Award at the 2017 Bing Partner Summit.
Written by: Anthony Manno, Marketing – NJ Advance Media