MatchCraft, owned by Advance and the platform provider for NJ Advance Media’s search engine marketing (SEM) solution, recently received a nod at the Global Bing Partner Summit in Seattle, Washington.
The company was recognized as Bing’s Growth Technology Partner of the Year (North America) for 2017. The honor comes on the heels of product enhancements made to their platform, AdVantage.
With a focus on improving campaign performance, MatchCraft implemented an algorithm which provides advertisers with post click conversion data. This valuable insight provides advertisers the ability to find the best value for their ad spend and make more informed decisions when it comes to optimizing their search campaigns.
The award also recognizes the platform’s early adoption of expanded text ads, allowing advertisers to more easily transition their ads to the new format.
According to Bill Cooke, Associate Vice President of Search for NJ Advance Media, “MatchCraft offers our clients innovative conversion optimization that aims to maximize budget efficiency and market share. With a rapidly evolving search industry, businesses require technology to adapt quickly and scale. NJ Advance Media is at the forefront of the digital landscape with our platforms and our people.”
Written by: Dave Martel, Chief Brand Strategist – NJ Advance Media