THE CHALLENGE
A prominent western law school strives to increase enrollment.
THE STRATEGY
The eight-month digital campaign centered on driving awareness and enrollment through content and various digital media tactics. The campaign leveraged targeted display, paid search, mobile geo-fenced impressions, social via Facebook, Instagram, LinkedIn promotions and native ad units published on premium news websites. Our digital experts targeted the highly specific audiences of current and up and coming lawyers, institution’s graduate students, and working professionals who would benefit from a law certificate in their respective field.
THE RESULTS
- 12% increase in brand lift versus their main competitor.
- Significant increase in visibility and awareness of its degree and certificate programs resulting in year over year enrollment increase.
- Expansion of their non-degree programs due to high interest and enrollment in online working professionals law certificate programs.