A regional Honda dealer wanted to implement a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead providers. This shift took place over three years and resulted in the dealer moving from a 4th place position in regional market share to a #1 ranking.

The campaign goals:

  • Increase sales growth
  • Increase the number of site visitors
  • Generate organic and direct site traffic


Our team of digital experts recommended a digital-first approach centered around the dealership’s website:

  • Turning their own website into a lead generation engine, increasing their direct trackable marketing leads.
  • The dealership adopted a holistic approach that emphasized multiple traffic sources that both generated traffic alone and magnified organic and direct traffic at the same time.
  • A shift in budgets, traffic sources, leads and sales to yield better results than what they’ve previously seen.


Monthly metrics compared to the previous 3 year period:

  • Site Visitors increased more than 100%
  • Site Sessions increased more than 95%
  • SEM/PPC (Search Engine Marketing/pay-per-click) traffic grew 138%
  • SEO/Direct (Search Engine Optimization) traffic grew 36%
  • Social PPC (pay-per-click) traffic grew from virtually nothing per month to 2,600+/month


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