A family owned lumber company, which offers a variety of products and services for homeowners and building professionals, faced the same challenge many small businesses face: Remaining top-of-mind for consumers who could choose national brands instead of local options.
The campaign goal: Increase foot traffic to local lumber stores.
In the past, this client had promoted sale events using geo-targeted newspaper insert ads. Our team built on this strategy by introducing digital display ads, helping reach home improvement shoppers in the same targeted area.
As a next step, our digital experts enhanced the campaign with an effective geo-targeted mobile ad campaign to compete against the business’s national competitors. When shoppers were in the area of a competitor, they were served mobile ads with discounts to incentivize them to visit their local lumber store instead.
- The campaign consistently outperformed all other digital marketing solutions employed by the client before.
- The client also gained invaluable business insights from the reporting provided by our digital experts.