SUMMARY:

Prendamano Real Estate (also known as PreReal) of Staten Island, NY specializes in all facets of real estate from residential to commercial, leasing, tenant representation, consulting for developers and investors, and real estate portfolio optimization services.

DELIVERABLES:

A series of targeted digital display and social media.

STRATEGY:

With many facets of real estate, creative was broken down into residential & commercial real estate. Within the residential real estate, the advertisements reached home buyers with the intention to list their home and buy another house; and families looking to purchase single family homes. Commercial real estate display emphasized different industries, such as health care, retail, manufacturing, and food and beverage. All of the ads expressed Prereal’s knowledge of the market in Staten Island, pinning them as experts to the area.

THE CREATIVE

Below is a selection of display, social, and print advertising from multiple campaigns.

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DISPLAY

SOCIAL

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Social campaign outperformed Travel & Hospitality average benchmarks by 260% by achieving a a click thru rate of 3.24%

Sponsor Content performed 22% above the Food/Drink industry average click thru rate

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