THE CHALLENGE
A dance studio franchise in New Jersey was experiencing low search visibility in their expanding market. The center was looking for more student registrations and inquiries. They realized they could be missing hundreds of potential leads in the local area. Their website was also not mobile-friendly. The client sought our digital experts to help improve their prospecting results and provide deeper insights to their campaigns.
THE STRATEGY
Our digital specialists started with an audit of their current approach, competitive landscape, website functionality and engagement. After reviewing the results of our research with the client, we built a new mobile optimized, responsive website to serve as a solid foundation of their organic and search campaigns. Better written content, keywords and tags were the next step toward giving visitors a better experience on the website. The new pay-per-click campaign with call tracking incorporated a keyword bidding structure for Google Ads to help reduce costs per keyword over time. Our digital experts provided continuous monitoring, optimization and reporting to build and guide the studio’s campaign intelligence so they could make more informed decisions about their results and return on investment.
THE RESULTS
- Calls and form fills increased 132%: The new mobile responsive website and improved keywords led to more quality conversions
- Cost Per Click dropped 14%: Continuous optimization and monitoring the bid process improved the efficiency of the SEM program
- Strong ROI supports continued, focused investment: Superior results encouraged the franchisee to recommend our team to other franchise owners.