New Jersey consumers made

167,812 online searches* for sleep apnea services

123,500 online searches* for behavioral health services

331,350 online searches* for assisted living or home healthcare services

227,500 online searches* for cosmetic enhancement services

130,312 online searches* for breast cancer screening or treatment

New Jersey consumers made

167,812 online searches* for sleep apnea services

123,500 online searches* for behavioral health services

331,350 online searches* for assisted living or home healthcare services

227,500 online searches* for cosmetic enhancement services

130,312 online searches* for breast cancer screening or treatment

LEARN MORE ABOUT YOUR SPECIALTY’S HEALTH TRENDS AND DATA

*Estimated monthly searches

The healthcare journey has changed.

Healthcare and digital consumerism have accelerated new norms in healthcare consumer expectation. More than ever, they search online for information to understand their symptoms, research care options, consider online reviews and make ISO queries in social channels. Before they even step inside a healthcare facility, they have done their homework. Healthcare consumers arrive with higher expectations for quality care, accessibility, communication, and personalized experiences.

Is your marketing strategy keeping pace?

Well-defined goals and measurable objectives help position your business for success.  An effective marketing strategy will drive patient growth in a challenging landscape including a rise in consumer self-advocacy to growing competition from retailers entering or expanding their healthcare offerings.

Learn latest in strategies and tactics to build trust as the preferred provider and influence the patient journey.

Healthcare Content Marketing:
Developing a Successful Strategy

Thursday, April 28

Position your healthcare business
for success with NJ Advance Media

NJ Advance Media’s healthcare specialists help healthcare providers attract new patients, build referral networks and craft meaningful, effective content marketing to resonate with consumer interests and needs while building trust in your expertise and your team. Data-driven insights to guide specialized strategies from start through execution and continual optimization of your marketing program.

STRATEGY STARTS
WITH DATA

We layer our first-party data with carefully selected heathcare marketing data derived from healthcare provider sources to develop insights at the foundation of your marketing strategy.

CONTENT DRIVES
YOUR STORY

Dedicated healthcare content writers and content strategists position your brand and practioners as credible experts in the field. Developing trust through vairied content channels – website, social, video – builds a lasting impression with patients.

TARGETING CONNECTS
THE RIGHT AUDIENCE

Connecting your marketing messages with the right audience allows your strategy to make the greatest impact with your most desired healthcare consumers and existing patients.

Working with NJ Advance Media, means you also benefit from the expertise of our parent company, Advance Local, and our national marketing team, Advance 360 Healthcare. This powerful combination is the pillar of our marketing expertise and strength.

5 Marketing Strategies

Driving Patient Volume and Growth in 2022

WEBSITE & SEO Your website is often a consumer’s first encounter with your brand. By delivering a positive user experience you improve your chances of being considered by consumers and search engines alike. A sound user experience also drives greater conversions, patient trust and retention. Is your website maximizing its potential? Check out this informational webinar Influencing the Patient Journey: Healthcare Website and SEO Checkup.

CONTENT MARKETING ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

SEM & SOCIAL MEDIA LEAD GENERATION ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

DATA INSDIGHTS & AUDIENCE TARGETING  ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VIDEO STORYTELLING ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

HEALTHCARE MARKETING SUCCESS STORIES

NEW DENTAL OFFICE GAINS NEW PATIENTS

EYE-OPENING RESULTS FOR PLASTIC SURGEON

HEALTHCARE SYSTEM MAXIMIZES VISIBILITY

target-icon-light-orange-250x250

GET YOUR HEALTHCARE MARKETING PROGRAM ON THE RIGHT TRACK.

Connect with an NJ Advance Media Healthcare Marketing Consultant today.

  • * indicates a required field
  • Hidden
  • This field is for validation purposes and should be left unchanged.

close-link
CONTACT US