As a Marketing Strategist and President at promarkdirect Marketing & Advertising, Donna Johns’ passion is to help her clients achieve business success by maximizing their marketing efforts to help reach their goals. She’s a strong believer that a marketing strategy is as individual as each company and works with each client personally to establish goals, crystalize their brand, understand and capitalize on their position in the marketplace and develop a unique strategy to effectively market their products or services and produce results.
Johns began her marketing career in the corporate hospitality industry at Entertainment Cruises. In addition to her role as Director of Sales and Marketing, she worked very closely with the inhouse marketing agency to produce effective marketing pieces that reflected the company’s brand and unique position in the marketplace as well as the International Marketing Committee that focused on new product development. Donna also has experience in Operations, Human Resources and Event Planning, all of which has helped her approach her clients’ needs from a marketing perspective that understands the whole company, not just the sales funnel.
Under Johns’ expertise as owner of promarkdirect, the company’s portfolio of services has expanded from a data and mail agency to one that offers customized strategic marketing plans along with a full suite of digital and traditional channel components. In addition to delivering audiences, their data solutions focus on measurement and analytics critical to effective marketing decisions.
Donna is proud to say that promarkdirect is a woman owned diversified marketing agency. Recognized throughout her career with various awards, she feels it’s the collaboration, relationships and opportunities to give back that has been the most awarding. Donna has over twenty-five years of marketing experience and holds an MBA in marketing and IT from the University of Connecticut.