Lara Nikola is the founder and president of Smart Sips Coffee, an exciting brand of unique flavored coffees, decafs, lattes, cappuccinos, and hot chocolates. Lara created a niche in the coffee industry, building a company based on creativity, innovation, and products that insert excitement into the daily coffee drinking routine. Her diverse marketing expertise helped her level the digital playing field and compete in the highly competitive coffee space. Smart Sips Coffee is an e-commerce company she started out of her home seven years ago and has since grown it into a successful national brand.