The former creative services manager for the New York Daily News, Lisa Fahoury knows all about the mind-numbing pressure that comes with having to create a steady stream of great content. Since 1998, her NJ-based content marketing agency Fahoury Ink has helped countless entrepreneurs and organizations develop compelling content strategies and assets that drive results. When she’s not creating content for Fahoury Ink’s clients, you’ll find Lisa shooting free throws or plotting to win the Pillsbury Bakeoff and convincing her husband that three cats really did seem like a good idea at the time.