MOSAIC EMPOWERMENT PROGRAM

Since the start of the pandemic, NJ Advance Media Cares provided over $1.6 million in marketing support to help New Jersey businesses through one of the most economically devastating times in our history. We continue our mission to strengthen and empower the communities we serve.

The Mosaic Empowerment Program gives specific focus on helping small to medium sized minority-owned businesses in underrepresented communities, which historically face more economic and systemic challenges to achieving success.

The 2022 effort will support minority-owned businesses in ESSEX AND MERCER COUNTIES providing access to marketing and business education resources, and a 6-month marketing campaign to help them recover, grow and succeed.

Mosaic Empowerment Program Participants Receive:

  • Marketing consultation
  • 6-month, multi-channel marketing campaign valued at $25,000
  • Access to educational resources and webinars on critical areas of marketing
  • Access to consultation or educational tools from participating program sponsors in various areas of business

Mosaic Empowerment Program Sponsors

APPLY TODAY

APPLICATION DEADLINE: APRIL 17, 2022

Program Eligibility:

  • Businesses must be certified with the State of NJ as a minority-owned business. LEARN MORE
  • Business is located in Essex County or Mercer County
  • Have been in business for at least 36 months
  • Have a minimum annual gross revenue of $100K

Ineligible Business Categories:

  • Non-profit organizations
  • Chambers of Commerce
  • Schools and Universities
  • Political advertisers/office holders/advocacy groups
  • Advertising/Media companies
  • Drug paraphernalia/Vaping/Hooka business*
  • Pornography related business
  • Gun manufacturers, retailers, shooting ranges

*Legal Cannabis industry business is eligible

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Steve Alessi

Steve Alessi, Regional President, NJ Advance Media

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