Since the start of the pandemic, NJ Advance Media Cares provided over $1.6 million in marketing support to help New Jersey businesses through one of the most economically devastating times in our history. We continue our mission to strengthen and empower the communities we serve.

The Mosaic Empowerment Program gives specific focus on helping small to medium sized minority-owned businesses in underrepresented communities, which historically face more economic and systemic challenges to achieving success.

The inaugural effort supports minority-owned businesses in Essex and Mercer counties, providing a 6-month marketing campaign to help them recover, grow and succeed.

2022 Program Recipients


Brian Ansari & Associates, Inc – Newark

LivFit Fitness Personal Training & Wellness Studio – Newark

OCA Architects, Inc. – Newark

The Natural Hair Salon – Orange

Trucktech Parts & Service – Newark


1911 Smokehouse BBQ – Trenton

Harkes Realty and Associates, LLC – Ewing

Kelly’s Janitorial Service, Inc. – Trenton

Keys2Health Wellness Center – Lawrence

SBR Realty, LLC – Ewing

Learn how minority-owned businesses are helping to rebuild New Jersey’s economy.

Learn how the Mosaic Empowerment Program is helping minority-owned businesses get their voices heard, and meet some of the participating companies.

Mosaic Empowerment Program Participants Receive:

  • Marketing Consultation
  • 6-month, multi-channel marketing campaign valued at $25,000
  • Access to educational resources and webinars on critical areas of marketing
  • Access to consultation or educational tools from participating program sponsors in various areas of business

Mosaic Empowerment Program Sponsors

Program Eligibility:

  • Businesses must be certified with the State of NJ as a minority-owned business. LEARN MORE
  • Business is located in Essex County or Mercer County*
  • Have been in business for at least 36 months
  • Have a minimum annual gross revenue of $100K

*Location criteria subject to change

Ineligible Business Categories:

  • Non-profit organizations
  • Chambers of Commerce
  • Schools and Universities
  • Political advertisers/office holders/advocacy groups
  • Advertising/Media companies
  • Drug paraphernalia/Vaping/Hooka business*
  • Pornography related business
  • Gun manufacturers, retailers, shooting ranges

*Legal Cannabis industry business is eligible

Step 1 of 3

Are you the Decision Maker?(Required)

Steve Alessi

Steve Alessi, Regional President, NJ Advance Media