Consumers send countless messages each day about their likes, dislikes, and buying patterns. Are you listening and responding?

The world is full of potential new customers for your business. Yet competition for their attention is fierce at a time when more than 85 million new blog posts go out each month on WordPress and consumers see up to 10,000 branded messages each day. To stand out, you need to sidestep people who are unlikely to become customers and zero in on those predisposed to your products or services. Fortunately, the digital age is generating compelling data that can help you direct the right messages to the right audiences. Welcome to the world of audience targeting


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