Building Your Employer Brand Download

Whether you’ve made an effort to create one or not, your company projects a brand to potential employees, and it plays a critical role in attracting and retaining talent. Most companies spend a large amount of time and effort creating and promoting their consumer brand, but here’s the thing: building an employer brand helps you gain great talent, which can ultimately improve the bottom line. Even just from the hiring cost perspective – employee turnover can be reduced by 28% by investing in employer brand.¹