What is Audience Targeting anyway?
Audience Targeting is the art and science of using observed, declared and predictive consumer data to create targetable audience segments across networks, platforms and devices.
Does that sound complicated? Well, the benefits to Audience Targeting are actually pretty straightforward:
- Take the guesswork out of finding your most valuable audience
- Makes your marketing campaigns more efficient and relevant
- Segment your message to your various consumer profiles
For more, download your FREE copy of our eBook – Pinpointing Your Best Customers: How Data Drives Effective Audience Targeting > download now
Miss our April 30, 2015 webinar on the subject? Watch the video