Search & Mobile Optimization – Help Airport Parking Business Take Off

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2017-06-01T14:46:10+00:00

An airport parking company endeavored to set themselves apart from the plethora of other parking options surrounding Newark Liberty Airport. They utlilized a digital display campaign to boost their brand awareness and managed a Search Engine Marketing campaign internally. NJ Advance Media’s digital experts helped audit their SEM results and found 3 key issues: static [...]

Search with Responsive Design Work Hand In Hand

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2017-06-01T14:46:10+00:00

A full service insurance company, wanted to increase it’s inbound calls and form completions derived from their desktop and mobile web platforms. A Search Engine Marketing (SEM) campaign was in place, but their website was not optimized to effectively service the mobile traffic they were receiving. The company experienced a very high bounce rate among [...]