Finding your best prospects is our specialty
NJ Advance Media offers custom solutions that result in delivering the right message, at the right time, to the right audience – on whatever device, screen or publication your audiences are using at the moments that matters most. We do this through:
- Flexible buying and targeting options across all platforms.
- Creative opportunities that help advertisers stand out from their competition.
- Efficient campaign planning on multiple sites through one trusted and local source.
- A foundation of 6.1+ million people in the New Jersey market through NJ.com, The Star-Ledger and other New Jersey affiliated publications, providing reach of the entire state or more specific local markets.
It is no secret that audiences are more fragmented than ever and digital continues to show explosive growth across desktop and mobile platforms. In February 2014, Nielsen reported that Americans own an average of four digital devices resulting in connectivity with screens throughout the day and engagement with media content for more than 60 hours a week.
To leverage this growth, NJ Advance Media’s approach integrates first- and third-party data, search, social media, content marketing, video, mobile, display and a continuous optimization cycle to help you find your best audience.
Our first-party data is powerful. We create detailed profiles that capture audience interest, shopping intent and demographic and lifestyle data.
We look forward to learning about your business and designing a plan to meet your objectives.
Digital: comScore January 2014 Report (3 mo. average) unique visitors, NY/Philadelphia DMAs
Desktop/Mobile: Ratio calculated based on national NJ.comcomScore data
Print: Scarborough 2013 Release 2, NY/Philadelphia DMA study, 30-day unduplicated reach (Note: Cranford Chronicle, Hunterdon Observer, Warren Reporter are not measured in Scarborough)
Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach